We are HAJOK Design: on the market since 1997 and today one of Germany’s leading full-service packaging design and brand agencies. In Hamburg, 45 creative minds bring their expertise together—from brand strategy and naming to packaging design, image retouching, prepress, and production support. Our drive is to turn everyday products into emotional experiences that delight consumers and make our clients proud.
Our focus is FMCG—ranging from (organic) food and beverages to personal care, household goods, and healthcare. National and international brands trust us, including Adelholzener, Colgate-Palmolive, Fressnapf, Hawesta, Kühne, Melitta, Merz, Rewe, Stollwerck, and Unilever.
Thanks to our scale, we can work efficiently and deliver more in less time than many of our competitors. Our flexible infrastructure—built on specialists—and our well-coordinated team enable us to support both global players and local champions—from product ranges with just two items to international portfolios with more than 2,000 SKUs.
Since 2026, HAJOK Design has been part of Spring CC and is therefore part of the Spring Family, Denmark’s most revenue-generating agency group. Together with around 500 experts, we combine our packaging know-how with international strengths across brand development, campaigns, content production, CGI, digital activation, and AI-supported workflows.
More information at https://www.hajok.com and https://spring-cc.com
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As an owner-managed brand agency, we have stood for innovative packaging design and strategic brand consulting since 1997. We love to think outside the box and put our heart and soul into staging brands so that they remain unforgettable.
Our award-winning, talented 45-strong team combines creativity with agility and flexibility - we always meet our deadlines and adapt dynamically to the challenges of the market. Under the leadership of Madeleine Lindner, Managing Director since 2021, and Klaus P. Hajok, Founder and Managing Director, we bring fresh perspectives to your branding and packaging design projects, making the world a little more beautiful.
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REWE to go is one of the best-known convenience brands in the German food retail sector. With a focus on freshness, quality and trend awareness, REWE has been setting new standards since 2016. To further raise the brand's profile and strengthen its leading market position, the visual identity was comprehensively revised. As a long-standing creative partner, HAJOK Design was responsible for the design.
HAJOK Design developed a modular packaging design system with a clear structure, modern imagery and coordinated colors. The centrally positioned brand logo strengthens recognition, while food photography, benefit icons and short product messages concisely highlight the respective special features.
The new packaging design for REWE to go includes more than 90 items from different categories - snacks, drinks, vegan dishes and more. The relaunch strengthens the visual identity of the brand: the clearly structured, modular design ensures orientation and recognition on the shelf. The centrally positioned logo acts as a guarantee of quality, and the appealing presentation of the products supports the promise of freshness and enjoyment. REWE to go thus presents itself as a modern, self-confident and attractive lifestyle brand that makes you want to discover new things.
Contact the service provider and receive an appropriate offer in a timely manner.
Contact the service provider and receive an appropriate offer in a timely manner.
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danke!
All very nice
