HAJOK Design

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HAJOK Design Alternatives

Markenberatung & Packaging Design

Profile Overview

About HAJOK Design

"The HAJOK design agency offers packaging design and brand consulting, with the goal of creating brands that inspire. Find out more on our site! "

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Locations


Hamburg

Mühlenkamp 59
22303 Hamburg (DE)
+49 40 300 337-70

Services

10%
90%

Branding

70%
30%
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Team

HAJOK Design Team

As an owner-managed brand agency, we have stood for innovative packaging design and strategic brand consulting since 1997. We love to think outside the box and put our heart and soul into staging brands so that they remain unforgettable.

Our award-winning, talented 45-strong team combines creativity with agility and flexibility - we always meet our deadlines and adapt dynamically to the challenges of the market. Under the leadership of Madeleine Lindner, Managing Director since 2021, and Klaus P. Hajok, Founder and Managing Director, we bring fresh perspectives to your branding and packaging design projects, making the world a little more beautiful.

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Portfolio

Key Clients

Unilever Rewe Adelholzener Stollwerck Colgate-Palmolive Melitta Merz Fressnapf Kühne Hawesta

Projects

REWE to go Packaging Design Relaunch

Case Study by HAJOK Design

REWE to go Packaging Design Relaunch
REWE

Consumer Goods and Trade

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Packaging Design

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Description

REWE to go is one of the best-known convenience brands in the German food retail sector. With a focus on freshness, quality and trend awareness, REWE has been setting new standards since 2016. To further raise the brand's profile and strengthen its leading market position, the visual identity was comprehensively revised. As a long-standing creative partner, HAJOK Design was responsible for the design.

Solution

HAJOK Design developed a modular packaging design system with a clear structure, modern imagery and coordinated colors. The centrally positioned brand logo strengthens recognition, while food photography, benefit icons and short product messages concisely highlight the respective special features.

Results

The new packaging design for REWE to go includes more than 90 items from different categories - snacks, drinks, vegan dishes and more. The relaunch strengthens the visual identity of the brand: the clearly structured, modular design ensures orientation and recognition on the shelf. The centrally positioned logo acts as a guarantee of quality, and the appealing presentation of the products supports the promise of freshness and enjoyment. REWE to go thus presents itself as a modern, self-confident and attractive lifestyle brand that makes you want to discover new things.

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Further case studies of the provider
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Rating Overview


Overall Rating

5.0
5 Reviews

Distribution of rating stars

STARS PERCENTAGE DISTRIBUTION
5 Stars 100%
4 Stars 0%
3 Stars 0%
2 Stars 0%
1 Star 0%
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Reviews

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5.0

danke!

0
Google

5.0

0
Google

5.0

0
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5.0

All very nice

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5.0

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