Globrands strategy by naming

Globrands is a creative naming studio grounded in brand strategy. Over the past four decades, it has developed into Europe’s go-to specialist for verbal branding—brand naming and the wider verbal identity behind it. We belong to the UP Group’s network of eight “hero brand” consulting firms. Alongside our partners, we helped found and now chair the Global Naming Network, headquartered in Geneva, with offices in 14 locations from Shanghai and Seoul to Paris and New York. Our team is both diverse and multilingual, and we value the energy of working side by side. We care deeply about language and brand expression, and we support clients across every industry—locally, nationally, and internationally—ranging from established companies to fast-growing startups. We pair imagination with a structured, analytical, and practical process to consistently deliver the right solution. “Expressing perspective” is the core of Globrands’ brand essence. Those two words capture what brand names can unlock—and they also point to the personal motivation that shapes how we work every day.