GfK Alternatives
Profile Overview
About GfK
GfK combines advanced data analytics with latest AI technology to provide actionable recommendations for key decisions that drive business effectiveness.
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Locations
Services
- Market Research: 50 %
- BI & Big Data: 50 %
Market Research
- Market Studies & Analysis : 100 %
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Rating Overview
Overall Rating
Rating distribution
| RATING | PERCENTAGE | DISTRIBUTION |
|---|---|---|
| 5 stars | 26.1% | |
| 4 stars | 3.3% | |
| 3 stars | 0% | |
| 2 stars | 4.3% | |
| 1 star | 66.3% |
reviews
Feedbax reviews
All Reviews
Modern office building
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Unprofessional—our number only has about 5 people, so you can’t help but wonder how these “companies” even get these numbers... Just block them and don’t overthink it :-)
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GFK calls me over the weekend. When I asked where they got my mobile number from, they hung up. After that rather strange phone call, I was told that they “choose some numbers” and then change the last two digits 🤣 yeah, sure. So far, I haven’t been given any written assurance that my number will be blocked. I don’t want to receive any calls from GFK—nor from the public broadcasters that apparently commissioned them—or from anyone else. I also forbid this company from passing on my data or using it in any way. It’s honestly unacceptable that people get harassed like this. Attached is the email, and I’ve also been called. @Bundesnetzagentur, please look into it!
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Just hang up...
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The numbers are supposedly generated automatically, and they claim to only want to speak with private households—so it's very strange that this company is calling businesses.
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When the person on the other end asked, “Do you have any journalists in your family, or anyone who works in broadcasting?”, the call ended immediately after I said yes.

