fünfpunktnull GmbH

fünfpunktnull advises companies on the development of digital products and services, translating users’ perspectives into better decisions, solid strategies, and measurable market success. We combine qualitative and quantitative research, user-centered design, and strategic consulting. User & Market Research We bring together qualitative and quantitative methods—from user testing and interviews to representative surveys and market research. This gives you reliable insights into target audiences, behavior, and needs, which we then turn into concrete recommendations for product and market strategy. Where it makes sense, we also use AI in a targeted way—for example, in analysis and reporting. UX & UI Design We design user journeys and interfaces that are intuitive, effective, and genuinely enjoyable to use. From discovery and prototyping to validated solutions, we translate research findings into concrete products—including AI-assisted prototyping when appropriate. The result: products and services that fit both users and the market. Consulting, UX Maturity & Organizational Advisory We help companies embed user-centered thinking in a practical, measurable way. That includes UX maturity assessments with clear priorities—not just “scores”—as well as building up research and UX capabilities and delivering training. We also advise on the sensible use of AI in research and product development, with a focus on real value and clear boundaries.

We’re an interdisciplinary team of psychologists, designers, and engineers, bringing together rigorous scientific methods with years of project experience. From user and market research to UX design and strategic consulting, we use the perspective of end users to make product decisions better. Whether you’re in B2B or B2C, we deliver reliable insights and prioritized, actionable recommendations—not long lists of shortcomings.