FR Media

Description

For Energieberatung Rommel GmbH, we strategically built their YouTube channel from the ground up. The goal was to establish managing director Steffen Rommel as a clearly visible expert in energy-efficient renovations—explaining complex topics in a way that’s easy to understand—and to continuously generate new customer inquiries through YouTube. To do that, we developed a tailored content strategy, planned relevant video topics, and handled the professional production and preparation of the content—from concept and video editing to titles, thumbnails, and search engine optimization. After just about four weeks, the channel already produced its first concrete customer inquiry via YouTube. Since then, the channel has grown to more than 12,500 subscribers. Individual videos have reached over 120,000 views each and continue to drive long-term visibility, trust, and high-quality leads. In this way, YouTube became a sustainable sales and positioning channel for Energieberatung Rommel GmbH.

Solution

We developed a clear YouTube strategy together, structured his channel, and defined the ideal video setup. I handled the professional editing and optimized every video for maximum reach, viewer engagement, and thought-leadership—so Steffen could hit the ground running right away.

Results

With just four videos, we reached over 1,000 subscribers and got our first customer inquiries without a CTA. Today, the channel has 3,000 subscribers, growing visibility, and generates inquiries almost automatically. Our best-performing video reached 50,000+ views.