fagerström

Based in Madrid and working worldwide, Fagerström is an independent strategy and design studio helping ambitious brands stand apart. We’ve created successful brands in more than 29 countries, partnering with founders, design-focused studios and expanding businesses to strengthen their position in the market. Our work covers brand strategy, visual identity systems, premium packaging, UI/UX and art direction. We bring particular expertise to demanding fields such as health and wellness, architecture and property, technology and SaaS, and luxury consumer products. Combining strategic insight with refined craft, we get to the heart of each partner’s objectives and market context, turning complex ideas into clear, compelling and enduring visual systems. The studio’s pursuit of excellence has been celebrated by leading design institutions. Our projects have received a Communication Arts Award of Excellence and been shortlisted multiple times by D&AD and ADC New York. Our founders are also regularly invited to serve as international jurors at leading competitions, including ADC New York, Laus and ADCV. Featured in respected global publications and design anthologies, Fagerström has earned a reputation for exceptional quality and conceptual rigor in branding worldwide.