Equativ (formerly Smart)

Equativ brings together Smart Adserver, DynAdmic, and LiquidM under one new name, uniting three companies known for pushing advertising technology forward. Built on a vertically integrated model, the company delivers privacy-conscious, brand-safe solutions designed to help clients drive stronger results while keeping consumer rights front and center. By combining deep customer insight with engineering strength, Equativ supports both publishers and advertisers with the same level of expertise and technical precision. With headquarters in Paris and New York, and a global team of more than 450 people across 20 offices, we give the market an independent ad server, SSP, buyer tools, and media services—everything needed to turn the promise of ad tech into reality.