Deutsches Institut für Marketing

Excellent experts, insightful, well-structured talks and takeaways—the DIM really shines with many perspectives. Professional throughout. Thank you!

I took part in the Performance Marketing seminar with André Schier and was pleasantly surprised that the date was not canceled, even though I was the only remaining participant. Instead, we were able to focus explicitly on my topics, which I found particularly enriching. The course gave me a good introduction to performance marketing. Mr. Schier took my previous knowledge into account and offered exciting impulses and honest assessments. It was not about promoting expensive programs, but about using existing resources as efficiently as possible.

Good seminar in a pleasant group and suitable atmosphere.

I attended the "Customer Journey" seminar at DIM in Cologne and am very satisfied. In a good atmosphere and in a very pleasant small group of participants, the lecturer conveyed the topic very well and, through the parallel practical exercises, also made the reference for everyday life very well.
I will certainly book one of my next marketing seminars there again.

The speaker for the Content Marketing seminar was personable, very responsive to questions; the seminar was well structured and interesting.

The recently attended Customer Centricity seminar was an exceptional experience that stood out for its informative material, pleasant atmosphere, friendly speakers and very good catering. Here are some of the notable aspects that made the seminar so special.
Informative documents
The seminar materials were extremely informative and detailed. They provided a comprehensive overview of the topics and were structured in such a way that they were easy to understand for both beginners and advanced students. The materials provided not only contained basic information, but also further sources and practical application examples that deepened understanding and ensured a lasting transfer of knowledge. The quality and topicality of the content, which made it possible to engage intensively with the topic, deserves special mention.
Pleasant atmosphere
The atmosphere of the seminar was extremely pleasant and promoted a productive learning environment. The event rooms were bright and well-equipped, which contributed to a pleasant learning environment. In addition, great emphasis was placed on a relaxed and stress-free environment that allowed participants to concentrate fully on the content. The exchange between the participants and the open discussion culture also contributed to the positive atmosphere and enabled a lively exchange of knowledge.
Friendly speakers
The speaker at the seminar was extremely friendly and competent. He has extensive specialist knowledge and was able to convey this in an understandable and practical way. His engaging and approachable manner created an atmosphere of trust that allowed participants to ask questions at any time and actively participate in the seminar. The speaker responded to individual needs and questions and offered support wherever it was needed. This contributed significantly to the success of the seminar.
Good catering
The catering during the seminar was very good and contributed significantly to the well-being of the participants. A variety of drinks and food (including fruit and snacks) were offered, which were both healthy and delicious. The quality and variety of the catering ensured that there was something for everyone and that special dietary requirements were also catered for. The regular breaks with refreshments allowed the participants to relax and recharge their batteries, which had a positive impact on their ability to concentrate and their general well-being.
Conclusion
In summary, the seminar was an outstanding experience thanks to its high-quality materials, pleasant atmosphere, friendly speakers and good catering. It enabled us, the participants, not only to gain valuable knowledge but also to make new contacts and develop ourselves in a positive learning environment. I can recommend this seminar without reservation and look forward to future events of this kind.

It couldn't be better! I am very satisfied :)
Thank you

Really well organized seminars!

The trade marketing seminar with Nikola Ziehe was simply great. It was incredibly informative, exciting and very well structured. My trading glasses are now in place! Great learning atmosphere in a small group. I would love to come back :)