CerfLand

CerfLand, Maison & Manufacture CerfLand, is a French creative and technology house founded and led by Armin Keshani, based along the Paris · Monte Carlo · French Riviera corridor.

It brings together two equally valued disciplines under one signature. Creation & Production shapes and produces a brand’s image: brand direction and art direction, campaigns, commercials, photography, key visuals, out-of-home advertising, and post-production. Films and images are created through live-action shoots when a project calls for them, or through generative and hybrid production, always under human art direction. Digital & Platforms builds and runs the things that serve a brand: websites, apps, platforms, branded games, and Cerfi.

Cerfi is not a chatbot. It’s a governed digital employee powered by artificial intelligence, which CerfLand installs, configures, and operates for each business. It welcomes customers, answers questions based on information the business has approved, and supports its team day to day. Anything that commits the business is always referred to a person, and every decision is logged.

The House’s approach is Augmented Direction: human art direction remains in the founder’s hands; cinematic capture comes into play when a project calls for it; governed generative capabilities scale up production without diluting it.

A founder-led house working with handpicked practitioners engaged project by project. Creativity and technology, under one signature.