BSUR

BSUR is a stand-alone international agency headquartered in Amsterdam, with offices in São Paulo and Shanghai, supporting clients worldwide as well as across Europe and in their own local markets. We bring together design, advertising, and activation to help brands show up as their most genuine, coherent, and compelling selves. Founded in 1995, we developed a distinctive way of working in brand building: Concepting. Brands that articulate a clear direction—or communicate a truly real, lived-in mindset—break through the noise: “Be who you are.” When concept-driven, brands earn true fans, stay flexible as circumstances shift, and can even step into brand-new categories. Our bestseller, “Concepting,” authored by BSUR co-founder Jan Rijkenberg, is available in four languages and is taught across universities, academies, and MBA programs. Today, BSUR brings together 50+ professionals from every continent and was featured in “The World’s Leading Independent Agencies,” published by Campaign, in 2010, 2011, 2012, and 2014.