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Artificial Intelligence
ARTUS interactive GmbH
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Profile Overview
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About ARTUS interactive GmbH
Company description: Not available
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Locations
Video
Services
5%
15%
5%
5%
10%
5%
10%
15%
5%
15%
5%
5%
- Content Marketing: 5 %
- Web Development: 15 %
- Graphic Design: 5 %
- SEO: 5 %
- E-Commerce: 10 %
- Artificial Intelligence: 5 %
- Branding: 10 %
- Video Production: 15 %
- UX / UI Design: 5 %
- Web Design: 15 %
- Marketing Strategy: 5 %
- Advertising: 5 %
CMS & Website Builder
25%
25%
25%
25%
Video Production
100%
- Product Video: 100%
Branding
100%
- Brand Strategy : 100 %
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Team
Strong team. We're ready to go!
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Portfolio
Key Clients
Braun Brita Vigantolvit Old Spice Head & Shoulders always Red Bull Gillette Procter & Gamble Gillette Venus Wodka Gorbatschow Femibion Oral-B Pantene Pro-V Henkel Freixenet Batida de Côco DeLonghi Pampers Lenor Merck Lavazza Wick Aussie Pott Kenwood Four Frankfurt Söhnlein Brilliant Herbal Essences ZzzQuil AmazonDownloads
Projects
Old Spice - Das Piratencasting mit Teddy Teclebrhan
Case Study by ARTUS interactive GmbH
Old Spice
Advertising, Marketing & PR
February 2025
December 2026
Advertising
Online advertising, Other
Description
How we established an iconic brand with no local relevance as a relevant purchasing option for young men in a saturated, ad-weary market. Or how we positioned "Unbelievably effective" in the German market.
Solution
The strategy
If it doesn't feel like advertising, people won't skip it. We call this Unbelievably Effective: simply creating advertising that doesn't feel like advertising.
And because Old Spice needs faces for this, we looked for the perfect one for Germany: Teddy Teclebrhan as Antoine Burtz. The perfect German counterpart to Isaiah Mustafa and Terry Crews. A face that translates the Old Spice feeling into German.
The idea
A fictional advertising casting in mockumentary style for the new Old Spice commercial, with Antoine, a few props, and a single task: stay cool. Pure improv comedy for social media, where the product plays a supporting role but drives everything.
Results
- Total impressions: +64 million
- During the relevant campaign period, Old Spice saw sales growth of +42%. The category grew by just 1% during the same period. The campaign achieved a 24% higher recall rate compared to the brand average. Search interest for "Old Spice" grew by 30% on Google.
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Rating Overview
Overall Rating
Distribution of rating stars
| STARS | PERCENTAGE | DISTRIBUTION |
|---|---|---|
| 5 Stars | 100% | |
| 4 Stars | 0% | |
| 3 Stars | 0% | |
| 2 Stars | 0% | |
| 1 Star | 0% |
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Reviews
Feedbax Reviews
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All Reviews
Nikolai Becker September 2024
good store! the service is fast. they serve champagne and the pizzas taste mega good!!!
Comment by ARTUS interactive GmbH
💚💚💚
Google
Micha Schrodt June 2020
Thank you very much and until the next time. LG Micha Schrodt #electricdada #jandevice #michaschrodt
Google
Christopher González Evans February 2019
0
Google
Max G February 2019
Best!
Google
Mike Zeiler August 2016
The restaurant is nicely decorated. The service is not perfect but friendly. The meat quality is good. Here we have steaks from the hot stone. It may be a bit retro, but the meat stays hot until the last bite!
Google
Yves Schleich March 2015
Best office! #ilovemyjob
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