Aesthetic Branding Concepts

Aesthetic Branding Concepts, Brand Strategy & Web Design for Premium Businesses

Aesthetic Branding Concepts is a Berlin-based boutique brand strategy consultancy founded by Nadine Scheel, executive brand strategist with 25+ years of experience across L'Oréal, Kiehl's, and luxury retail. We partner with founders, aesthetic medicine practices, founders, premium brands, fashion and cosmetic brands, and growth-stage businesses to build brands that convert.

Our services:

• Strategic Website in 5 Days (from €2,900), Squarespace builds with full brand architecture
• Brand Audit (from €500), clarity on positioning, messaging, and visual identity Strategic Advisory Retainer, ongoing brand and marketing direction
• SEO
• Brand Strategy
• Paid Growth
• AI Brand Integration Workshop, future-proof your brand with AI tools
• Executive Communication Coaching, for leaders who need to present at the highest level

We specialize in aesthetic medicine, wellness, beauty tech, and professional services, industries where trust, visual credibility, and precise messaging drive client acquisition.

Working language: English and German.

Clients served across Germany, Switzerland, Austria, and internationally.

Whether you need a complete brand foundation or a high-converting website delivered in one week, Aesthtetic Branding concepts delivers executive-level strategy at the pace your business actually moves.

Based in Berlin. Working globally.