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31M is an agency for brand strategy and design based in Essen. We create identities that show attitude - clear, relevant and cross-media. Our focus is on corporate design, brand development, digital systems and well thought-out communication in space.
The Bank im Bistum Essen (BIB) stands for #FairBanking - with the values of responsibility, transparency and sustainability. The aim of the relaunch was to develop a consistent, systemic corporate design that makes this claim visible. The result is a visual identity that shows attitude and works across all media.
A modular design system was developed with two central design elements: the BIB Shines (light areas for structure and orientation) and the BIB Frames (clear content spaces). Complemented by a calm color scheme, modern typography and a flexible modular illustration system, the result is a consistent appearance with a high level of recognition.
The new corporate design was successfully implemented across more than 20 touchpoints - from print products to digital applications and event media. The BIB brand now appears clearer, more consistent and more future-proof - visually independent and strategically effective.
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