Smarketer GmbH | Google Ads Agentur

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About Smarketer GmbH | Google Ads Agentur

Smarketer is a performance marketing agency specialized in Google Ads and Microsoft Advertising, based in Berlin. Founded in 2011 by David Gabriel, Smarketer is today one of the well-established go-to agencies for paid search in the DACH region. Smarketer is a Google Premier Partner and a Microsoft Advertising Elite Partner. Services include Google Search, Shopping, Display, YouTube, and remarketing—as well as campaigns on Microsoft Advertising. Campaign management is data-driven and margin-focused. Smarketer optimizes campaigns based on POAS (Profit on Ad Spend) so advertising budget is used where it truly generates contribution margin—not just revenue. Ongoing setup includes automated bidding, feed management, and adapting to AI-powered search formats such as AI Mode and Agentic Commerce. Smarketer is part of the Smarketer Group, one of the largest performance marketing groups in the DACH region with more than 350 employees and over 1,500 clients. The group includes specialized sister agencies, including AMZELL for Amazon Advertising and WLO.social for social ads on Meta and TikTok. Clients with cross-channel needs can therefore tap into the group’s overall infrastructure. Typical projects range from scaling existing accounts to building new campaign structures for companies in retail, industry, B2B, and DTC.

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Locations


Berlin

Salzufer 8
10587 Berlin (DE)
+49 30 920 38 34 466

Services

50%
50%

Advertising

100%
  • Online Advertising: 100%

Pay Per Click

10%
90%

Affiliate Condition Models

100%
  • Pay per Click (PPC): 100%
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Portfolio

Projects

Restructuring boosts campaign performance

Case Study by Smarketer GmbH | Google Ads Agentur

Restructuring boosts campaign performance
Kare

E-Commerce

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-

Pay Per Click

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Description

Kare is a Swiss furniture store specializing in the distribution of its own stylish and innovative furniture and home accessories. With an extensive product range, Kare serves customers in various European countries and offers its services in Switzerland in German, English, French and Italian.

Challenge

During the off-season, Kare experienced a significant drop in the performance of its multilingual shopping campaigns. The uneven performance impacted the efficiency of budget utilization and slowed revenue growth.

Solution

In order to overcome the challenges, Kare's shopping campaigns were completely restructured. All campaigns were combined into a single campaign in order to bundle the data and optimize the bidding strategy. By merging them, the algorithm was able to allocate the budget in the various asset groups according to demand and search volume. The consolidated structure made it possible to monitor performance in real time and make adjustments to maximize efficiency.

Results

The restructuring of the campaigns led to a significant improvement in performance. Compared to the months of April to December, clicks increased significantly in the French and Italian asset groups in the same period. Revenue also recorded impressive growth.

French asset group:

+407.4% clicks

+366.5% revenue

Italian asset group:

+391.3% clicks

+194.2% revenue

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FAQ

What does Smarketer GmbH | Google Ads Agentur do?

Smarketer is a performance marketing agency specialized in Google Ads and Microsoft Advertising, based in Berlin, founded in 2011 by David Gabriel. We plan, manage, and optimize paid campaigns across Google Search, Shopping, Display, YouTube, and remarketing—as well as through Microsoft Advertising. Management is data-driven and margin-focused based on POAS (Profit on Ad Spend). Smarketer is a Google Premier Partner and a Microsoft Advertising Elite Partner, and part of the Smarketer Group, which includes specialized sister agencies such as AMZELL (Amazon Advertising) and WLO.social (Social Ads).

What sets Smarketer GmbH | Google Ads Agentur apart from the competition?

Three points set Smarketer apart from generalist agencies. First, since 2011, paid search has been the core business—not just an add-on within a broader full-service bundle. Second, we manage campaigns based on contribution margin: we optimize for POAS (Profit on Ad Spend) rather than sales or ROAS alone, so the budget goes where it generates margin. Third, we’re integrated into the Smarketer Group: clients with needs beyond Google and Microsoft can tap into our specialized sister teams for Amazon (AMZELL) and social ads (WLO.social) without changing agencies. Our status as a Google Premier Partner and a Microsoft Advertising Elite Partner demonstrates the depth of our certifications on both platforms.

What is the project approach of Smarketer GmbH | Google Ads Agentur?

The process starts with a comprehensive account and opportunity audit. We analyze your existing campaigns, conversion tracking, data quality, target audiences, the competitive landscape, and key profitability metrics. Based on that, we’ll work with you to define a growth strategy and clear goals—focused on profitability, contribution margin, and sustainable business success, not just clicks or revenue. During the implementation phase, we either rework campaigns or optimize your existing setups across Google Ads, Microsoft Advertising, Shopping, Performance Max, Display, YouTube, and other relevant channels. In parallel, we ensure reliable tracking and feed management, along with the use of modern automation and bidding strategies. After that comes an ongoing optimization phase with regular reporting, strategic reviews, and dedicated points of contact. Throughout, we continuously adapt campaigns to market changes, new platform features, and developments in AI Search, AI Mode, and agentic commerce to build and protect long-term competitive advantages.

How does Smarketer GmbH | Google Ads Agentur calculate scope, time & budget?

Smarketer typically works on monthly management mandates rather than on classic one-off projects. Compensation is based on the scope, complexity, and the account’s media budget. Depending on the use case, we work with a fixed monthly retainer, a percentage management fee on the ad budget, or hybrid models that include performance-based components—e.g., tied to revenue, ROAS, POAS, or other mutually agreed business goals. Before the contract starts, we analyze the account, objectives, data availability, and the competitive landscape, then derive an individual recommendation for effort and budget. There isn’t a rigid minimum ad spend. However, we do recommend a budget that provides enough data volume to enable reliable optimization. Contract length and termination notice periods are agreed flexibly and tailored to the specific setup. Initial performance improvements are usually visible within 4 to 8 weeks. More sustainable gains in scaling and profitability, though, typically come through a long-term partnership.

Who is the typical client of Smarketer GmbH | Google Ads Agentur?

Smarketer supports businesses ranging from mid-sized companies to major brands, mostly across the DACH region. Typical clients include organizations from e-commerce and retail, as well as from industry and B2B—and also from the DTC segment. What they all have in common is a meaningful media budget in paid search, along with the goal of managing it profitably rather than focusing solely on driving reach. For customers with cross-channel needs beyond Google and Microsoft, they also use Smarketer Group’s sister agencies.
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Rating Overview


Overall Rating

4.6
71 Reviews

How this provider is rated

CRITERIA RATING DISTRIBUTION
Quality 1.0/5
Planning 1.0/5
Costs 1.0/5
Willing to Refer 1.0/5

Rating distribution

RATING PERCENTAGE DISTRIBUTION
5 stars 55%
4 stars 5%
3 stars 0%
2 stars 0%
1 star 40%
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reviews

Feedbax reviews

Have you already worked with this provider?
1.0
Quality: 1.0
Planning: 1.0
Costs: 1.0
Recommendation: 1.0

E-Commerce
10,000 € - 25,000 €
6 - 12 Months

Reviewer
Michael Schmid CEO at MV
E-Commerce
11-50 employees
Heidenheim
Verified
Online Feedback
Summary16 November 2023

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I was dazzled by the great website and was unfortunately too naive not to listen to the bad reviews I had already seen. Nothing, really everything that could go wrong did go wrong. Performance was subterranean, time wasted.

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All Reviews


5.0

Good

Google

4.0

Google

1.0

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We had signed a contract with Smarketer to manage a Google Ads account. Our old, self-created campaign, which had been running for years without any changes, performed significantly better than Smarketer's campaign. We wasted money here, and Smarketer didn't even let us out of the contract early. All in all, it was a bad and expensive experience for us.

Google

1.0

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I strongly advise against doing business with Smarketer due to their outdated payment methods and aggressive behavior. I purchased a CSS service for €135.87. Surprisingly, a digital company in 2026 refuses to accept Credit Cards and forces clients to use SWIFT bank transfers. I transferred the full amount and explicitly covered all transaction fees via my bank. However, due to intermediary bank deductions beyond my control, a small difference occurred. Instead of acting like a professional partner, they immediately threatened me with MediaFinanz (Debt Collection Agency). It is unacceptable to treat a client like a criminal over a technical banking deduction, especially when I have proof of full payment. Zero flexibility, zero customer service, and hostile communication. Avoid this company if you don't want legal headaches.

Google

1.0

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We receive newsletters and unsolicited cold calls from three senders. We have no interest in working with them. We tried to unsubscribe from the (unsolicited) newsletter—it doesn't work, and our request not to be contacted further has not been responded to. Presumably, the review will now work, right? ;-) Edit, a few years later: Two attempts were made to have the review deleted, even though it is true. Not exactly ideal.

Google

5.0

Google

5.0

We have been working with Smarketer for many years and are completely satisfied. We have very competent contact persons who always take care of our concerns, respond quickly and with whom the cooperation works really well. Definitely a recommendation!

1
Google

1.0

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After Smarketer took over the ads placement for us, we had a massive drop in sales. Update: Smarketer has now tried to have my rating deleted 4 times since November 7th.

4
Google

1.0

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After Smarketer took over the ads placement for us, we had a massive drop in sales. Important: Smarketer deletes negative reviews!

4
Google

1.0

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Absolutely NOT recommended! The agency didn't manage to publish my ads on YouTube for 8 months. When I critically addressed the situation, they terminated my contract. So the €3,000 "set-up fee" to Smarketer was gone: Gone! No added value, an absolute waste of time.

2
Google
Christopher Jakobus | Smarketer GmbH | Google Ads Agentur
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