Public Relations
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Sidelines - Agentur für Kommunikation GmbH Alternatives
Public Relations
Social Media Marketing
Video Production
Lead Generation
Public Relations
Content Marketing
SEO
Artificial Intelligence
Profile Overview
- Minimum Budget
- > €10,000
- Hour Rate
- €100 - €149
- Company Size
- 11-50
- Founding Year
- 2016
- Case Studies
- 5
- Spoken Languages
- Deutsch (German), English (English)
About Sidelines - Agentur für Kommunikation GmbH
The core competence of SIDELINES is the strategic consulting of brands, clubs and personalities in the sports and lifestyle sector.
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Services
Public Relations
- Media Relations 20%
- Product PR 20%
- International PR 15%
- Sales PR 15%
- Community Relations 10%
- Issues Management 10%
- Corporate Communications 10%
Event Marketing
- Experimental Marketing 80%
- Other 20%
Specialization
Industry Knowledge
- Arts, Culture and Sports 30%
- Consumer Goods and Trade 25%
- Health and Social 20%
- Tourism and Gastronomy 10%
- Energy, Water and Environment 5%
- Insurance 5%
- Advertising, Marketing & PR 5%
Client Sizes
- Enterprise 70%
- Midmarket 25%
- Startups | Small Businesses 5%
Portfolio
Key Clients
- Nike
- Ferrero
- Wilson
- Deutscher Leichtathletik Verband (DLV)
- Populous
- IKK Südwest
- Pepsi
- Indianapolis Colts
- Kansas City Chiefs
- Atomic
- NFL
- True Motion
- 11 Teamsports
- MatchWornShirt
- AOK
- AOK Nordost
- EWE
- IKK classic
- Deutsche Fußball Liga (DFL)
- Puma
- DFB
Downloads
Sidelins Agency PDFProjects
Case Study by Sidelines - Agentur für Kommunikation GmbH
Description
As part of the #zusammenkrasser campaign, we implemented activations for PepsiCo centered around its partnership with Eintracht Frankfurt.
The fan activation for the “Sponsor of the Day” matchday against 1. FC Köln was visible at major subway and commuter rail stations in downtown Frankfurt and accompanied fans on their way to the stadium.
At the same time, the campaigns for Eintracht Women’s home games are being rolled out digitally throughout the season.
In addition to fans and consumers, PepsiCo employees were also involved in the activations to bring the #zusammenkrasser spirit to life.
Solution
- Implementation of a fan engagement campaign centered around the “Sponsor of the Day” match day, with visibility at key subway and commuter rail stations in Frankfurt
- Digital engagement campaigns surrounding Eintracht Women’s home games throughout the season
- Involvement of PepsiCo employees in the activations
- Utilization of existing rights and assets (including social media posts, tickets, and player involvement) for implementation
Results
- Visibility of the campaign in public spaces and in the digital environment
- Ongoing presence at Eintracht Women’s home games
- Engagement of fans, consumers, and employees as part of the campaign
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