Public Relations
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Sidelines - Agentur für Kommunikation GmbH
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Profile Overview
About Sidelines - Agentur für Kommunikation GmbH
The core competence of SIDELINES is the strategic consulting of brands, clubs and personalities in the sports and lifestyle sector.
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Locations
Services
70%
15%
15%
- Public Relations: 70 %
- Event Marketing: 15 %
- Marketing Strategy: 15 %
Public Relations
15%
10%
10%
20%
20%
15%
10%
- International PR: 15%
- Community Relations: 10%
- Issues Management: 10%
- Media Relations: 20%
- Product PR: 20%
- Sales PR: 15%
- Corporate Communications: 10%
Event Marketing
20%
80%
- Other: 20%
- Experimental Marketing: 80%
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Specialization
Industry Knowledge
5%
20%
25%
30%
10%
5%
5%
- Energy, Water and Environment: 5%
- Health and Social: 20%
- Consumer Goods and Trade: 25%
- Arts, Culture and Sports: 30%
- Tourism and Gastronomy: 10%
- Insurance: 5%
- Advertising, Marketing & PR: 5%
Client Sizes
5%
25%
70%
- Startups | Small Businesses: 5%
- Midmarket: 25%
- Enterprise: 70%
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Portfolio
Key Clients
Nike Ferrero Wilson Deutscher Leichtathletik Verband (DLV) Populous IKK Südwest Pepsi Indianapolis Colts Kansas City Chiefs Atomic NFL True Motion 11 Teamsports MatchWornShirt AOK AOK Nordost EWE IKK classic Deutsche Fußball Liga (DFL) Puma DFBDownloads
Projects
Case Study by Sidelines - Agentur für Kommunikation GmbH
Description
As part of the #zusammenkrasser campaign, we implemented activations for PepsiCo centered around its partnership with Eintracht Frankfurt.
The fan activation for the “Sponsor of the Day” matchday against 1. FC Köln was visible at major subway and commuter rail stations in downtown Frankfurt and accompanied fans on their way to the stadium.
At the same time, the campaigns for Eintracht Women’s home games are being rolled out digitally throughout the season.
In addition to fans and consumers, PepsiCo employees were also involved in the activations to bring the #zusammenkrasser spirit to life.
Solution
- Implementation of a fan engagement campaign centered around the “Sponsor of the Day” match day, with visibility at key subway and commuter rail stations in Frankfurt
- Digital engagement campaigns surrounding Eintracht Women’s home games throughout the season
- Involvement of PepsiCo employees in the activations
- Utilization of existing rights and assets (including social media posts, tickets, and player involvement) for implementation
Results
- Visibility of the campaign in public spaces and in the digital environment
- Ongoing presence at Eintracht Women’s home games
- Engagement of fans, consumers, and employees as part of the campaign
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Further case studies of the provider
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Rating Overview
Overall Rating
Rating distribution
| RATING | PERCENTAGE | DISTRIBUTION |
|---|---|---|
| 5 stars | 100% | |
| 4 stars | 0% | |
| 3 stars | 0% | |
| 2 stars | 0% | |
| 1 star | 0% |
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Andrea December 2019
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