Mashup Communications GmbH

kollex is the leading digital ordering platform for beverage wholesalers and the food service industry. We are transforming the traditional out-of-home market with innovative digital solutions. As the person responsible for strategic communications, I ensure that kollex is perceived not only as a technical tool, but also as a data-driven catalyst and market leader in the industry.

The goal was to establish long-term expertise and thought leadership. We wanted to use our exclusive internal market data to create a continuous media presence that went beyond traditional product PR. Mashup Communications was tasked with developing a format that would establish us as a reliable source for trends in the out-of-home market and massively increase our reach in both the trade press and the consumer media.

Mashup Communications impressed us with their in-depth expertise in data storytelling. We were looking for a partner who could recognize the potential in our anonymized order data and translate it into journalistically relevant narratives. The agency knows how to bridge the gap between complex data analysis and creative brand communication, which is essential for our business model as a platform.

In four clear steps—from hypothesis formation to data preparation to visualization—Mashup worked with us to establish the "kollex Beer Monitor" as a flagship format. Particularly impressive is the strategic preparation surrounding media hooks such as "International Beer Day." The team accurately picks up on relevant trends, such as the rise of non-alcoholic beers, and prepares them in a media-friendly way.

Support is provided by a well-coordinated team in the background and a dedicated contact person for daily communication. It is a genuine collaboration between equals, with data experts and storytellers working hand in hand.

In 2025 alone, we achieved over 140 media placements, including in leading media outlets such as the Süddeutsche Zeitung, FAZ, Welt, and Wirtschaftswoche. Even the Tagesschau news program has requested our data for its reporting. We have established ourselves as the authoritative voice for the out-of-home market, which has greatly strengthened our brand awareness and the trust of our business partners.

The collaboration is completely reliable. Since our beer monitor is tied to fixed campaign days, timing is critical—and Mashup delivers right on cue. The team responds to feedback extremely quickly and proactively suggests ways to segment data even more finely in order to generate exclusive insights for top editorial teams. It's clear that customer satisfaction and the quality of the results are their top priorities.

We were particularly impressed by Mashup's ability to turn abstract company data into emotional stories with a wide reach. Their combination of professionalism, creative flair, and passion for what they do is unique. The fact that a PR agency delved so deeply into our data structure and generated such added value far exceeded our expectations of traditional media relations.

Given the enormous success of the Beer Monitor, the next logical step would be to extend this data-based format to other categories in our product range. We look forward to working with Mashup to uncover even more hidden treasures in our data and further scale our data PR strategy. There is absolutely nothing to improve in terms of the current support and creative quality.

Since 2012, the good healthcare group has stood for commercial and operational excellence in the healthcare industry, with a clear focus on face-to-face and remote omnichannel solutions for healthcare professionals and patients, dialogue-oriented and data-driven. This is based on scalable models that integrate omnichannel, market access, sales, and marketing. From strategic development and management to complete operational responsibility for entire sales, marketing, and commercial setups within the framework of long-term partnerships, the good healthcare group accompanies its customers along the entire value chain. As Head of Marketing & Communication, I am responsible for the strategic brand management and integrated market presence of the good healthcare group and shape the further development of our brand with a view to impact and growth.

The goal was to consistently position the good healthcare group as a thought leader and strategic partner for commercial and operational excellence in the healthcare market. We wanted to establish a consistent presence in the trade press while also strengthening our own channels (blog, LinkedIn) with high-quality content.

Mashup Communications knows how to present complex healthcare and commercial topics in an understandable way and make optimal use of synergies between PR and content marketing.

The approach is clearly structured and efficient: Mashup thinks in terms of topic clusters and develops content across channels. A topic is not only placed as a press article, but also specifically developed for blogs and social media. This creates a consistent message while ensuring high efficiency in implementation.

We work with a permanent team of PR and content specialists. They act as an external editorial team, perfectly linking the content of our various business areas.

The results of our collaboration are clearly visible in the industry. We have achieved a large number of publications in titles such as Pharma Relations, Healthcare Marketing, and Health Relations.

The collaboration is completely reliable. Deadlines are strictly adhered to, and feedback is implemented constructively and quickly. The team also understands the regulatory specifics of the industry.

The synergy effects! We are impressed by how Mashup generates valuable content for all channels from a single topic. This creates enormous added value and consistent expert positioning without any wastage.

We are very satisfied with the current performance. Looking ahead, we are excited to continue scaling the existing synergies between PR and content creation together.

Creditsafe is the world's most widely used credit reference agency. We help companies minimize their business risks by providing high-quality credit information and economic data. As Head of Marketing, I am responsible for communicating our extensive global data sets and analyses in a way that makes them accessible to the market and strengthens our position as a reliable data partner.

The primary goal was to use our complex data sets as the basis for continuous, high-quality media coverage. We wanted to move away from purely technical data descriptions and toward journalistically relevant stories that offer clear added value. The goal was and is to maintain a regular presence in the leading and business press in order to position Creditsafe as an expert on economic trends.

Mashup Communications was chosen because the team has outstanding strengths in the area of data storytelling. As a credit agency, we sit on a huge amount of raw information, but it is Mashup's expertise that turns this into exciting hooks that really interest editorial teams. Their ability to translate abstract economic data into relevant news formats convinced us right from the start.

Mashup regularly analyzes our data for current economic relevance and proactively develops topic suggestions based on this analysis. There are clear processes from the initial hypothesis to the finished press release. This structured approach ensures that we always maintain an overview, even with complex analyses, and distribute content precisely to the right media outlets.

We work with a specialized team that handles both strategic planning and operational media relations. The collaboration is based on mutual respect and characterized by a professional and pragmatic approach.

Thanks to this collaboration, we regularly appear in the leading business press and major daily newspapers. We are featured in publications such as WirtschaftsWoche and Handelsblatt. These placements in renowned media outlets have greatly increased our visibility as industry experts and mean that we are increasingly sought after as a competent source for economic issues.

The collaboration is completely reliable. Deadlines are consistently met and coordination is very quick and solution-oriented. We particularly appreciate the transparent reporting, which shows us where we stand at all times. Feedback is implemented immediately, and the Mashup team does not shy away from contributing its own professional assessments in order to achieve the best results for media outreach.

I was particularly impressed by the team's flair for data PR and their ability to reliably find exciting hooks that offer real value. The combination of a high level of professional expertise and a very pleasant, personable manner makes the collaboration particularly valuable.

Since the processes are already very efficient and the results are excellent, there is currently little room for improvement. We are more than satisfied with the performance and strategic support.

Family Office 360grad provides comprehensive support to entrepreneurial families in shaping their future. We cover the legal, tax, and, above all, the often underestimated psychological aspects of business succession. As founder and managing director, my goal is to secure the continuity of family wealth across generations, mediate conflicts, and preserve family harmony in the long term.

We wanted to address not only purely factual topics such as inheritance law, but also the emotional factors involved in succession. The goal was and is to achieve differentiated thought leadership.

Mashup Communications has demonstrated a deep understanding of the sensitivity of our consulting topics. It is important to us that our agency not only sends out press releases, but also proactively maintains high-quality media contacts and places our sophisticated content in the appropriate, reputable context.

The approach was characterized by a highly selective and qualitative strategy. Mashup relied on a combination of well-founded expert articles and the establishment of background discussions with business editors. Current trends were skillfully utilized to position us as discussion partners for exclusive statements in publications such as WELT and Handelszeitung.

We are supported by a specialized team that works closely with our management. The roles are clearly defined: a senior consultant manages the strategic direction, while editorial experts ensure that our complex content is presented in a journalistic style.

In addition to regular placements in trade media such as Markt & Mittelstand, Onpulson, and KMU Magazin, we were able to conduct qualitative background discussions with editors from leading media outlets such as WirtschaftsWoche and Manager Magazin.

The collaboration is extremely professional, reliable, and punctual. Mashup shows great flexibility when we want to respond to current economic events at short notice. The agency acts as a true sparring partner, asking critical questions about media relevance.

Mashup Communications combines empathetic storytelling with a strong focus on business relevance. This balance is rare and has helped us build a deeper level of trust with our demanding target audience.

We are very satisfied with the strategic leadership and the results achieved. I see potential for the future in the even greater use of executive formats such as podcasts.

Clever Dialer aims to give users back control over their smartphone calls. The app is used for caller identification and spam protection, making phone calls transparent and secure for consumers again. In addition, several renowned directory providers, such as Das Örtliche and Das Telefonbuch, rely on this intelligent software. Clever Dialer is currently available as an Android app, iOS app, and software development kit (SDK) for app operators. Users can also use the reverse search function on our websites for the respective countries. As project manager and team member from the very beginning, I work continuously with my team on new features and the expansion of the business model. I am also the spokesperson for the product division in the context of press relations.

The primary goal of our collaboration was and is to increase the visibility and awareness of the Clever Dialer app in the long term. We wanted to achieve significantly higher media presence in order to establish ourselves as experts in consumer protection in the mobile communications sector. Mashup Communications was tasked with helping us firmly anchor our brand in the relevant public media and in the tech environment.

We chose Mashup Communications because they have an excellent reputation as specialists in consumer PR and tech communications. Right from our first meeting, the dedicated team impressed us with creative ideas that went far beyond standard press releases. The combination of in-depth industry expertise and a strong network of editors at major consumer media outlets was the deciding factor for us.

Mashup Communications immediately developed a targeted strategy to translate our complex data on spam calls into compelling storytelling. The team acted with extreme agility and used proactive agenda setting to leverage current trends in cybersecurity and consumer protection for our positioning.

Support is provided by a well-coordinated team in the background and a dedicated contact person for daily communication.

Thanks to Mashup's expertise and excellent contacts, we were able to achieve regular publications in large, well-known media outlets in a very short time. Today, we are a sought-after authority among journalists when it comes to assessments of spam calls and digital consumer protection.

The collaboration has always been characterized by professionalism and reliability. Deadlines are not only met, but the team often delivers even faster than expected. Mashup always responds to feedback openly and in a solution-oriented manner. We particularly appreciate the pleasant, personal communication, which is never lacking.

What impressed us most was their proactivity. Mashup Communications doesn't wait for instructions, but continuously approaches us with its own fresh ideas. This ability to position us as thought leaders in a highly competitive market environment, combined with consistently pleasant personal contact, makes the agency an indispensable partner for us.

Given the consistently positive experience, it is difficult to find any real points of criticism. Since the start of the collaboration in 2019, there have been two or three changes of consultant, but these have always gone smoothly. However, there are no complaints about the current working methods and the quality of the output.

For over 25 years, Vanguard AG has been committed to making healthcare more sustainable. Our focus is on extending the life cycle of complex medical devices through medical remanufacturing. This involves refurbishing used products for reuse without compromising safety or functionality. As the person responsible for marketing and communications, I ensure that these resource-saving solutions and their economic added value become more visible in the healthcare system.

The main goal was to raise awareness of medical remanufacturing and position Vanguard AG as a thought leader and industry leader. Given the complex regulatory requirements, it was crucial to find an agency that could present complex topics in an understandable way.

We were looking for an agency that not only masters classic PR, but also specializes in storytelling and brand awareness. Mashup Communications impressed us in their pitch with their deep understanding of sustainable innovation and their proactive consulting approach. Their ability to translate technical expertise into understandable narratives made them the ideal choice for our long-term communications strategy.

The approach is structured yet agile. Following an onboarding workshop, Mashup Communications developed a content strategy that combines traditional media relations with digital channels. The team uses modern project management tools, which keeps coordination channels short and enables efficient, data-driven implementation of campaigns.

At Mashup Communications, we are supported by a core team consisting of three to four experts. This includes at least two senior consultants for strategic planning and editors for content marketing.

We have achieved a measurable increase in media presence in relevant trade and business media. In addition, the team's editorial staff helps us communicate our messages to our target audience on our own channels.

The collaboration is characterized by a high degree of reliability and professionalism. Mashup Communications also demonstrates a high level of flexibility when it comes to short-term ad hoc requests. The team always responded to our feedback constructively and quickly.

We were particularly impressed by the creative approach coupled with highly professional implementation. The team demonstrates extraordinary commitment and the ability to quickly familiarize themselves with the specific requirements of the medical technology industry.

To be honest, there are hardly any points of criticism, as the collaboration is running very smoothly. One small wish for the future would be to further expand the data-based performance analysis approach that has already been adopted, so that the successes of the PR work can be transferred to our internal reporting structures in even greater detail. Otherwise, we are completely satisfied with the creative quality and service level.