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Profile Overview
About LHLK Agentur für Kommunikation GmbH
We are authentic, we are approachable, we are effective. Between disruption and stability, we create a trusting framework for communication that is relevant and forward-thinking. We believe that lasting success is rooted in authenticity. Authentic LHLK: That means consultants with personality, expertise, and conviction. Diverse, empathetic, curious. We seek to connect with people, markets, and media, and see communication as the key to social change.
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Services
Specialization
Industry Knowledge
- Consumer Goods and Trade 65%
- Automotive and Vehicle Manufacturing 15%
- Consulting 10%
- Insurance 10%
Client Sizes
- Enterprise 55%
- Midmarket 35%
- Startups | Small Businesses 10%
Portfolio
Key Clients
- Haribo
- HiPP
- Red Bull
- Julius Meinl
- LeSaffre
- Hymer
- WMF
- HD+
- GoPro
- Therabody
Awards & Partner Statuses
- Top 10: Top-Ranking Deutscher PR-Agenturen 2025 von PRovoke
- Top 16: Pfeffer Ranking PR-Agenturen 2025
- PR Report Awards 2025
- Deutscher PR Preis
- German Brand Award
- Digital Communications Award
- The Sabre Award
Downloads
LHLK_Credential Presentation_April 2026 PDFProjects
The Golden Bear Turns 100, And Everyone Is Celebrating
Case Study by LHLK Agentur für Kommunikation GmbH
Haribo
Consumer Goods and Trade
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Public Relations
Internet PR, Media Relations, Product PR, Corporate Communications, Sales PR
Description
We’re not just throwing a party—we’re throwing a full-scale festival.
Across generations, HARIBO Goldbears have come to symbolize childhood joy and carefree fun. How do you give an established brand icon an unexpected boost in its anniversary year? How do you create some excitement with a product that nobody really has a problem with? By putting the Goldbears on the right stage for their 100th birthday and sending them to Wacken, the world’s biggest heavy metal festival.
Solution
By combining "Heavy Metal" with Goldbären, we’re creating "Happy Metal" and headbanging from the far north all across Germany. We take off in a hot air balloon to play the world’s highest air guitar solo as the highlight of an integrated campaign. The stunt above the heads of the revelers not only makes it into the Guinness Book of World Records, but also into people’s minds and hearts (and the media).
Results
- 2x Deutscher PR-Preis
- 1 x Silber Effie
- 3x Shortlist PR Report Award 2023
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Team
As Director of Brand Communication at LHLK, Johannes Terracciano knows exactly what tone to strike to ensure a brand’s impact endures. Contrary to what his name might suggest, he doesn’t speak a word of Italian, but he can articulate himself fluently in industry jargon across all discussions in the consumer, retail, and mobility sectors. For him, substantial market and brand penetration is the be-all and end-all of successful communication. The fact that he juggles a wide variety of challenges simultaneously in his job and finds the appeal precisely in that is likely thanks to his great passion for sports. He finds peace and balance with his family, in the mountains, or over a delicious plate of pasta. When it comes to food, Johannes is indeed a true Terracciano.
Locations
Munich
Tegernseer Platz 7 81541 Munich (DE) +49 172 1046716FAQ
What does LHLK Agentur für Kommunikation GmbH do?
We shape the future through communication. We are genuine, we are close, we are effective. We don’t just want to deliver the easy solutions; we want to create something genuine. Sometimes loud, sometimes quiet. Above all, however: always relevant, authentic, tailored, and to the point. Communication that moves things forward. And achieves results. We seek closeness to people, markets, and media, and see communication as the key to social change.
What sets LHLK Agentur für Kommunikation GmbH apart from the competition?
We are authentic, we are approachable, we are effective. Between disruption and stability, we create a trusting framework for communication that is relevant and forward-thinking.
We believe that lasting success is rooted in authenticity. Authentic LHLK: These are consultants with personality, expertise, and conviction. Diverse, empathetic, curious. We seek closeness to people, markets, and media, and see communication as the key to social change.
