A custom CRM built for our specific industry—an actual development tool. After two years of use, I’d like to share how truly satisfied I am with the CRM developed by Initiative Solution, Arnaud, and his team. From the start, the team showed real attentiveness to my rather complex and specific needs, and they were able to address my challenges with great efficiency. They even exceeded my expectations by coming up with innovative solutions I hadn’t considered, making the tool even more powerful and better suited to my day-to-day activities. Before that, I used Axonaut, which didn’t suit me at all. The features offered didn’t fully meet my expectations, and there was no clear roadmap for improvements—something that significantly slowed down the smooth running of my internal processes. In comparison, the CRM I use today (and that we’ve rolled out across our network of eight agencies) thanks to Initiative Solution has become a real growth driver for my business. It’s helped me boost productivity, manage my clients more effectively, and optimize my operations day to day. I highly recommend Initiative Solution for their professionalism, their expertise, and their ability to build tools that are genuinely tailored to the specific needs of each business.