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Holini

PPC & analytics agency for B2B tech companies

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Profile Overview

Minimum Budget
> €10,000
Hour Rate
€100 - €149
Company Size
11-50
Founding Year
2012
Case Studies
3
Spoken Languages
English (English), Eesti (Estonian)

About Holini

Rating Overview

Overall Rating

5.0
5 reviews

Rating distribution

  • 5 stars 100%
  • 4 stars 0%
  • 3 stars 0%
  • 2 stars 0%
  • 1 star 0%
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Reviews

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All Reviews


5.0

After seeking advice from countless marketing and analytics agencies and freelancers, I thought my tracking problem was unsolvable. That was until I found Holini... Taavi from the Holini team was able to understand the problem instantly and share detailed solutions that even a non-developer could easily understand (I'm a marketer). His help has been insurmountable to our company's growth in which we have a plan in place to accurately track users and make data-driven data solutions. Being a former Director of Paid Media at a large growth agency (100+ org), we couldn't even solve this problem. That said, Taavi and the team at Holini know their stuff and I highly recommend anyone looking for agency services.

Google

5.0

Holini team consists top level professionals with high experience. Would definitely recommend!

Google

5.0

Thanks! Excellent service! I recommend it!

Google

5.0

THE marketing agency to work with!

Google

5.0

Google

Services

Advertising

  • Online Advertising 100%

Pay Per Click

Portfolio

Key Clients

  • Livespace
  • DeskTime
  • Cherry Servers
  • Booksy
  • Passware
  • Zone
  • Estateguru
  • Time Point
  • Veriff
  • Zebra BI
  • Qminder
  • Sonarworks

Projects

Google Ads Growth for Time-Tracking SaaS

Case Study by Holini

Google Ads Growth for Time-Tracking SaaS
DeskTime

Internet and Information Technology

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-

Advertising

Online Advertising, Other


Description

Holini helped DeskTime improve Google Ads performance and grow paid customer acquisition for its time-tracking software. The work focused on better reporting, smarter bidding, stronger campaign structure, and prioritizing markets and keywords with the highest business value.

Solution

Holini created a reporting system that combined DeskTime’s internal database with Google Ads data. This helped connect ad performance with lead quality, customer value, and lifetime value metrics.

Based on the data, Holini identified the strongest markets and keywords, used Target CPA bidding, optimized campaigns toward more profitable customer events, and adjusted targets around the best-performing keyword groups and assets.

Results

Holini helped DeskTime achieve strong paid acquisition growth when comparing October 2024 with October 2022.

Key results:

  • Qualified leads increased by 86%
  • Paying customers increased by 106%
  • Estimated lifetime value increased by 195%
  • Customer acquisition cost decreased by 43%

Do you have a similar project?

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Further case studies of the provider

Locations

Tallinn

Pärnu mnt 148 11317 Tallinn (EE) +372 56565504
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