Holini

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Holini Alternatives

PPC & analytics agency for B2B tech companies

Profile Overview

About Holini

Holini is a PPC and analytics agency for B2B tech and SaaS companies. We help growth-stage teams turn paid acquisition into a clearer and more predictable source of qualified pipeline. Our work combines paid search, paid social, landing pages, tracking, and full-funnel analytics. We manage campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and YouTube Ads, while also helping clients improve conversion tracking, CRM reporting, GA4 setup, Google Tag Manager, KPI dashboards, and revenue attribution. Holini is best suited for companies with complex products, longer sales cycles, and a need for better visibility into what drives leads, opportunities, and revenue. Instead of managing ads in isolation, we connect campaign strategy with business outcomes, helping clients understand which channels, keywords, audiences, and landing pages are worth scaling. What makes Holini different is our senior-only team. Clients work directly with experienced specialists who are involved in strategy, execution, reporting, and optimization. We work mainly with B2B SaaS, cybersecurity, fintech, HR tech, cloud computing, sales tech, business intelligence, and other technology companies. Our goal is simple: help B2B tech companies improve pipeline quality, control CAC, and make paid acquisition easier to measure and scale.

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Locations


Tallinn

Pärnu mnt 148
11317 Tallinn (EE)
+372 56565504

Services

25%
25%
50%

Advertising

100%
  • Online Advertising: 100%

Pay Per Click

25%
50%
25%
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Portfolio

Key Clients

Livespace DeskTime Cherry Servers Booksy Passware Zone Estateguru Time Point Veriff Zebra BI Qminder Sonarworks

Projects

Google Ads Growth for Time-Tracking SaaS

Case Study by Holini

Google Ads Growth for Time-Tracking SaaS
DeskTime

Internet and Information Technology

-
-

Advertising

Online Advertising, Other


Description

Holini helped DeskTime improve Google Ads performance and grow paid customer acquisition for its time-tracking software. The work focused on better reporting, smarter bidding, stronger campaign structure, and prioritizing markets and keywords with the highest business value.

Solution

Holini created a reporting system that combined DeskTime’s internal database with Google Ads data. This helped connect ad performance with lead quality, customer value, and lifetime value metrics.

Based on the data, Holini identified the strongest markets and keywords, used Target CPA bidding, optimized campaigns toward more profitable customer events, and adjusted targets around the best-performing keyword groups and assets.

Results

Holini helped DeskTime achieve strong paid acquisition growth when comparing October 2024 with October 2022.

Key results:

  • Qualified leads increased by 86%
  • Paying customers increased by 106%
  • Estimated lifetime value increased by 195%
  • Customer acquisition cost decreased by 43%

Do you have a similar project?

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Further case studies of the provider
Do you have a similar project?

Contact the service provider and receive an appropriate offer in a timely manner.

Rating Overview


Overall Rating

5.0
5 Reviews

Rating distribution

RATINGPERCENTAGEDISTRIBUTION
5 stars100%
4 stars0%
3 stars0%
2 stars0%
1 star0%
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reviews

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All Reviews


5.0

After seeking advice from countless marketing and analytics agencies and freelancers, I thought my tracking problem was unsolvable. That was until I found Holini... Taavi from the Holini team was able to understand the problem instantly and share detailed solutions that even a non-developer could easily understand (I'm a marketer). His help has been insurmountable to our company's growth in which we have a plan in place to accurately track users and make data-driven data solutions. Being a former Director of Paid Media at a large growth agency (100+ org), we couldn't even solve this problem. That said, Taavi and the team at Holini know their stuff and I highly recommend anyone looking for agency services.

Google

5.0

Holini team consists top level professionals with high experience. Would definitely recommend!

Google

5.0

Thanks! Excellent service! I recommend it!

Google

5.0

THE marketing agency to work with!

Google

5.0

Google
Jamaica Milligan | Holini
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