#Die.Digitalfabrik GmbH
Profile Overview
About #Die.Digitalfabrik GmbH
Full-service digital agency from Dortmund. No bullsh*t. Just performance.
#Die.Digitalfabrik is a full-service digital agency at the heart of the Ruhr region. 21 specialists from strategy, development, performance marketing, social media, and content production work under one roof: owner-led, with no middle layers and no agency back-and-forth on the client side.
We don’t just advise. We plan, design, develop, and optimize throughout the entire project lifecycle—starting with initial strategic consulting, all the way through shop and website development, and then into ongoing management of SEO, SEA, social media, and content. If it’s working, we scale it. If it’s not delivering, we turn it off.
E-commerce and web development: Shopware, Shopify, WordPress, and TYPO3—from relaunches to custom development. Integrations with ERP, CRM, payment providers, and logistics, our own plugin development, UX design, and consent management. An in-house development team—no freelancer network.
Performance and online marketing: Google Ads, Meta, LinkedIn, Instagram, and TikTok. Plus digital analytics with GA4, Google Tag Manager, and Consent Mode, feed management, dynamic pricing, and email marketing. As an official Google Partner, we have direct channel access—not via detours.
SEO and content: technical, on-page, and off-page SEO, keyword and competitive analysis, content strategy—and we produce it, too. Photo, video, editing, motion design, and graphics are created in-house. No disconnect between strategy and execution.
Social media and employer branding: editorial planning, content lifecycle, community management, paid social, and influencer marketing. For recruiting topics, we produce employer-branding content that drives applications—not image films that nobody ever watches.
Digitization and consulting: digital strategy, project and interim management, AI integration, and automation in marketing, sales, and internal processes. Our take is uncomfortable—but honest: A single account is a tool, but it’s not a solution yet.
Who we work with: mid-sized businesses as our focus. Industry and mechanical engineering, consumer goods and retail, e-commerce, architecture and construction, as well as associations and public institutions. From Sparkasse (savings bank) to international manufacturers like Blanke and Schwalbe, all the way to a trade association with more than 24,000 members. Industry-matched references instead of case studies from someone else’s market.
How we work: one dedicated point of contact, direct communication on equal footing, and transparent pricing. Decisions, progress, and budgets are communicated clearly—step by step, with full transparency. For us, success isn’t a feeling—it’s provable: every project runs against defined KPIs, and every report also shows what didn’t work.
The initial consultation and the first analysis are free. No gimmicks, no hidden costs.
#NoBullshit. JustPerformance.
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Locations
Services
- Web Development: 20 %
- SEO: 15 %
- E-Commerce: 20 %
- Social Media Marketing: 20 %
- Video Production: 10 %
- Pay Per Click: 15 %
CMS & Website Builder
ECommerce
- Shopware : 40 %
- Shopify : 10 %
- WooCommerce : 35 %
- Magento : 5 %
- OXID eSales: 10%
Frameworks
SEO
- OnPage Optimization: 15%
- Mobile Optimization: 10%
- Link Earning: 10%
- International SEO: 5%
- Performance Optimization: 10%
- Keyword Research: 15%
- Content Creation: 15%
- OffPage Optimization: 10%
- GEO : 10 %
Application Platforms
- nginx: 50%
- Linux Server: 50%
Programming & Scripting
- XML: 5%
- AJAX: 10%
- Python : 5 %
- PHP : 35 %
- JavaScript : 30 %
- SQL: 5%
- REST API: 5%
- Progressive Web Apps : 5 %
Video Production
- Explainer Video: 10%
- Advertising Film: 20%
- Product Video: 25%
- Recruiting Video: 15%
- Interview: 5%
- Corporate Video: 25%
Social Media Marketing
Pay Per Click
- YouTube Ads: 5%
- Google Ads : 35 %
- Facebook Ads: 20%
- Instagram Ads: 15%
- LinkedIn Ads: 15%
- Pinterest Ads: 10%
DevOps Technologies
- Docker: 90%
- GitLab: 10%
Database Technologies
- MySQL: 40%
- Elasticsearch: 20%
- MariaDB: 40%
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Specialization
Industry Knowledge
- Architecture and Construction: 10%
- Automotive and Vehicle Manufacturing: 10%
- Health and Social: 5%
- Industry and Mechanical Engineering: 20%
- Consumer Goods and Trade: 20%
- Public Services, Associations and Institutions: 10%
- Tourism and Gastronomy: 5%
- E-Commerce: 20%
Client Sizes
- Startups | Small Businesses: 15%
- Midmarket: 65%
- Enterprise: 20%
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Team
#Die.Digitalfabrik is your full-service digital agency based in the heart of the Ruhr region, in Dortmund. We don’t just advise you on e-commerce and online marketing—we plan, design, and optimize your campaigns throughout their entire lifecycle. “Full service” means that we can take care of every step of your digital success, from initial strategy consulting and end-to-end online marketing and project management to follow-up projects like internationalization. Together, we create a cohesive company presence, back everything up with meaningful reporting, and stay closely aligned with you and your business goals.
We’re convinced that in times of digital transformation, it’s no longer enough to tackle individual areas in isolation. Your digital transformation can only succeed if we develop a holistic vision and implement a comprehensive strategy across all marketing channels. Our team includes experts with 10+ years of experience in developing e-commerce solutions, digital branding, business intelligence, tracking & analysis, and online marketing (SEO, SEA, social media, PSM, affiliate marketing, email marketing), as well as in user experience (UX) and usability—so we can advise you at every level and improve your performance. Our focus is always on your sustainable, measurable success.
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Portfolio
Key Clients
Ralf Bohle GmbH Raiffeisen Waren-Zentrale Rhein-Main AG Kamera Express Rotterdam BV Thielemeyer GmbH & Co. KG Quarzo Rosa BV Dille & Kamille (Nederland) B.V. EFAG GmbH & Co. KG CUPSTORYS GmbH ec coffee Work GmbH Blanke Systems GmbH & Co. KG VALTEX SAS 3C Holding GmbH anstoss24.de WSH GmbH Leiner & kika Möbelhandels GmbH momox SE Weiner GmbH & Co. KG windeln.de Simon HMB Brand KG Pink Gellac | PBC International B.V Verband Bildung und Erziehung Landesverband NRW e. V. pro m2 GmbH Deutsches Anwaltsinstitut e. V. Sparkasse Hellweg-Lippe Westfalenhallen Unternehmensgruppe GmbH BEFORE EIGHT Group GmbH Seewald Immobilien GmbH Popken Fashion GmbH Vanderstorm Ventures GmbH & Co. KG Cristallo Frozen Food Production GmbH & Co. KG HABA Family Group Bergmann Brauerei GmbH Juwelier Jasper GmbH & Co. KG Schloss Hotel Holzrichter Remystahl GmbH & Co. KG rku.it GmbH Automobile Pütter GmbH PAD Aviation Service GmbH Die Holzwarenfabrik INTERMODELLBAU Cabaia ellemilla Uni-Polster & Trösser FormMed HealthCare GmbH Thermoform Plastiks GmbH Schmidt Umweltservice Smiling Heroes Siedenburg Gruppe Ganz aus GlasAwards & Partner Statuses
Google Partner Shopware Bronze Partner Cookiebot by Usercentrics, Agency Partner Inxmail Partner BVB Table Tennis Partner BVB Handball PartnerProjects
HABA Family Group
Case Study by #Die.Digitalfabrik GmbH
Description
Interim Management meets Performance, how we sustainably optimized project and campaign management for HABA The HABA Family Group is divided into HABA Pro (B2B) and HABA Play (B2C). Since January 2024, we’ve been supporting both brands as Interim Managers in project and campaign management. Our goal: efficient processes, clear campaign steering, and seamless alignment across all marketing channels. In addition, we planned and implemented performance marketing campaigns—such as Social Paid, Affiliate, and SEA—to effectively reach the identified target groups. This was supported by creating engaging, campaign-ready assets for both HABA Play and HABA Pro.
Solution
To address the existing challenges at HABA Pro and HABA Play effectively, we followed a three-step approach that combines in-depth analysis with structured process optimization and performance-driven campaign management. First, we carried out a thorough onboarding for both brands and their target audiences: through extensive audience and competitor analyses, we ensured that our measures were tailored to the needs of both B2B and B2C customers. At the same time, we got to know the existing team and, based on shared values such as working together on an equal footing, transparency, and a strong commitment to quality, built a foundation of trust. On that basis, in an interim management role, we implemented the following key elements:
- Transparent campaign plan in Confluence:
Set up a cross-channel plan for newsletters, social (organic & paid), SEA, onsite/SEO, and content—so all stakeholders can access it in real time and run the campaigns in a coordinated way. - Strict performance approach:
Defined and tracked KPI targets to achieve revenue goals, supported by regular reporting and ad-hoc adjustments. - Optimized approval and coordination processes:
Introduced clearly defined workflows and approval routines to minimize internal delays. - Campaign kick-offs and sales activities:
Planned and delivered campaign kick-off events, including discount and sales promotions, to boost attention and directly support revenue targets. - Graphic and video production:
Created banners, videos, and GIFs for social paid & organic, SEA, newsletters, and onsite, maintaining a consistent brand presence. These campaign assets were essential to success. - Flexible support for newsletters & SEO:
Provided ad-hoc support for newsletter content and specific SEO questions to ensure end-to-end care.
Results
Working with the HABA Family Group has shown just how effectively strategic interim management and performance marketing can work together—especially when processes and campaigns are carefully aligned. By consistently combining structured campaign planning, a clear performance focus, and high-quality visual assets, we were able to deliver tangible improvements on multiple fronts: - Measurable efficiency gains in campaign management through well-defined processes, transparent coordination, and seamless collaboration across all stakeholders - Greater impact in performance marketing—particularly through targeted SEA and social paid campaigns for HABA Pro and HABA Play - Strong visual recognition thanks to high-quality, consistently designed graphic and video assets—adapted to each platform for social media, SEA, newsletters, and onsite - Consistent audience targeting across both B2B and B2C initiatives—without causing cannibalization between the brands - Higher team satisfaction driven by clear communication, trackable progress, and a true partnership approach
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FAQ
What does #Die.Digitalfabrik GmbH do?
#Die.Digitalfabrik is a full-service digital agency from Dortmund with 21 specialists. We build websites and online shops on Shopware, Shopify, WordPress, and TYPO3, run performance marketing through Google Ads, Meta, LinkedIn, and Pinterest, handle SEO and social media, and produce photo and video content in-house. We also advise on digital transformation, AI integration, and process automation—including interim management when internal capacity is tight. Behind it all is a team of strategists, developers, performance specialists, SEO managers, designers, and videographers. We’re owner-led and work without layers: short paths, fixed points of contact, and decisions made without going around in circles. And we’ll tell you plainly when something hasn’t worked.
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