Dellerate GmbH

Dellerate is a founder-led Google Ads agency for online stores generating at least €50,000 in monthly revenue and looking to reach the next level profitably. With its Profit First Growth Engine, Dellerate aligns Google Ads, Performance Max, Google Shopping, and the entire working relationship around each store’s goals—not ROAS. That could mean increasing profit after advertising costs per order (DB3, POAS), acquiring profitable new customers even if they only become profitable through repeat purchases, or boosting customer lifetime value by driving more repeat business. The engine has two levers: acquiring new customers more efficiently and increasing the value of every customer. The resulting surplus funds the next stage of growth. It all starts with a profit infrastructure built on tracking, feed management, and campaign structure. Rather than promising revenue, Dellerate sets targets with each store and fine-tunes them monthly. Dellerate sees itself as a strategic growth partner that will challenge you when necessary—not a service provider that simply follows instructions. Founder Niklas Deller is involved in the strategy for every store. Dellerate is a good fit for online stores already running Google Ads and willing to share their numbers so campaigns can be optimized for profit. Working together can also make sense for smaller stores generating less than €50,000 in monthly revenue, provided they have enough stock and the right foundations in place to grow significantly. Dellerate is a Google Partner and has managed more than 100 Google Ads accounts. The company has been operating since 2022, first as a sole proprietorship run by managing director Niklas Deller, and since its conversion in 2025 as Dellerate GmbH.