Content Marketing
Web Development
Email Marketing
SEO
Master of Scaling
Google Ads & clean tracking: predictable leads for small and midsize firms
Master of Scaling Alternatives
Web Development
SEO
Marketing Strategy
Pay Per Click
Content Marketing
SEO
Social Media Marketing
Marketing Strategy
Profile Overview
- Minimum Budget
- > €1,000
- Company Size
- 2-10
- Founding Year
- 2011
- Case Studies
- 3
- Spoken Languages
- Deutsch (German), English (English)
About Master of Scaling
Master of Scaling is a performance marketing agency based in Berlin. We work with established small and midsize businesses across the DACH region that want to acquire new customers through online advertising in a predictable way. Many of our clients are medical practices and trades businesses, along with service providers and B2B companies.
Many business owners know what it feels like to spend money on advertising without being able to say exactly what it’s bringing in. That’s where we come in.
Our main focus is Google Ads, with campaigns across Search, Shopping, Performance Max, and YouTube. It all starts with accurate tracking: we measure first, then advertise. When needed, we track leads through to the CRM, including cancellations and deals closed by phone, email, or form. This shows our clients which campaigns are generating jobs and revenue. We also work with Meta Ads, Microsoft Ads, landing pages, automation, and AI.
We use our Profit System, which brings advertising, tracking, and conversion optimization together to drive growth that can be planned and managed.
How we work
- Dedicated senior points of contact
- Services tailored to each business
- Full transparency around activities and results
- Clients retain ownership of all advertising accounts
- We handle implementation, with our clients closely involved
Our experience
- Over 20 years of experience in online marketing
- More than 850 client projects
- Over €20 million in Google Ads spend managed for our clients each year
- Our client relationships last an average of 15.8 months
- Google Partner, Meta Business Partner, and Microsoft Advertising Partner
- Google Ads trainer since 2015, with more than 100 training sessions at Google’s Zukunftswerkstatt
The first step is a discovery call. We’ll review your numbers, goals, and current setup together.
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Service providers ranking among the top 20 in our directories are awarded our Top Vendor recognition for the respective directory.
Reviews
Feedbax reviews
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All Reviews
Markus Höffner #innoutspirituosen (Inn-out Spirits) November 2026
The experts in Google Ads and more.
Comment by Master of Scaling
Thank you! ;)
Google
Kurt Huber October 2026
I’m thrilled with our collaboration. Creative, highly professional, and quick to deliver. Bravo!
Comment by Master of Scaling
Thanks so much ;)
Google
Matthias Klöpping September 2026
Christoph gave me very detailed and comprehensive advice and took a highly professional approach to my needs. The next few weeks will show how this affects my ads, and I’ll review that separately then. The service, response time, and support are all top-notch 👍
Comment by Master of Scaling
Glad to hear it, Matthias! ;)
Google
Simon Link July 2026
Christoph is, for me, one of the absolute top experts in Google Ads—and buying his Google Ads online course has, as of today, probably been the best investment we’ve ever made as a company, with the highest ROI in our entire history. As a bootstrapped founder, I was able to build our Google Ads campaigns completely on my own and make them profitable from the very beginning. Thank you for that!
Comment by Master of Scaling
Thanks so much, Simon! We wish you continued maximum success with Google Ads ;)
Google
Steven Binder July 2026
I can wholeheartedly recommend working with Christoph and the entire MoS team. What convinced me from the very beginning is that it’s not just agency hype—it’s real expert knowledge you can apply right away in practice.
Comment by Master of Scaling
Thank you so much, Steven ;)
Google
German Ross July 2026
For everyone who’d like to take online marketing into their own hands—but hasn’t yet because it felt like some kind of wizardry. Christoph shows you the way once you know your goal. And if you still get stuck, there’s a great service to help you out.
Comment by Master of Scaling
Hi German, thanks so much for your great review! Best regards, Christoph
Google
Tayfun Oener July 2026
Thanks to Christoph, I learned how to understand Google Ads campaigns in depth myself—rather than just handing them off. His coaching was the best I’ve ever had. You could always tell how much he cared about the success of our account. That mindset still helps me today when I speak with agencies as equals about our Google account and challenge assumptions.
Miralina is growing fast on social media these days, but Google is usually the last touchpoint before the purchase—so precise management is essential. Thank you, Christoph, for your honest and lasting work. I’d be happy to recommend you anytime.
Comment by Master of Scaling
Thank you so much, Tayfun! Wishing you continued success. By the way—your products are also incredibly delicious ;)
Google
Frank April 2026
Very competent and mega know-how. Christoph is first-class both professionally and as a person. Keep it up 👏 Thanks a lot!
Comment by Master of Scaling
Wow, thank you so much! ;)
Google
Deniz Zeyrek April 2026
Top! Everything was already running on my end, but there were a few knobs I couldn’t quite get right in terms of capacity. After a quick call, everything was fixed, and now the campaign is running smoothly.
You can tell they really know what they’re doing!
Comment by Master of Scaling
Thanks ;)
Google
Daniel Duller March 2026
The best and fastest customer support I’ve ever experienced. Excellent up-to-date content. I can recommend it without hesitation!
Comment by Master of Scaling
Thanks so much, Daniel ;)
Google
Filter Reviews
Services
- Pay Per Click 50%
- Web Analytics 20%
- Lead Generation 15%
- Conversion Optimization 10%
- Marketing Consulting 5%
Frameworks
- .NET 100%
Pay Per Click
- Google Ads 65%
- YouTube Ads 10%
- Bing 10%
- Facebook Ads 10%
- Instagram Ads 5%
Conversion Optimization Fields
- Layout Optimization 30%
- Usability Optimization 25%
- Mobile Optimization 25%
- Other 20%
Portfolio
Downloads
Master of Scaling - Unternehmenspräsentation PDFProjects
Google Ads Mentoring: Tripled Online Store Revenue and Quintupled Inquiries
Case Study by Master of Scaling
Rammschutz-Shop EU
E-Commerce
October 2022
October 2024
Pay Per Click
Google Ads
Description
Rammschutz-Shop EU develops and sells protective equipment for warehouses, logistics operations, and industrial facilities. Its offerings include standard products available through its online store and custom-made solutions tailored to customer requirements. Since 2022, the online store has been at the heart of the business. Managing Director Volker Junicke chose Master of Scaling’s Google Ads mentoring program to confidently manage campaigns himself and significantly increase online store revenue.
Solution
Volker discovered Master of Scaling through a recommendation from a former employee who had successfully used Christoph’s Google Ads video course. As part of the mentoring program, Volker regularly attended the weekly sessions, even while on the road. There, he learned how to optimize campaigns, set up tracking, and use Google’s bidding strategies, then put that knowledge to work in his own account step by step. He kept his ad spend at 5–8% of the previous year’s revenue.
Results
- Online store revenue tripled within two years (+200%)
- Inquiries for custom orders quintupled (+400%)
- Significantly exceeded the original goal of doubling revenue
- Advertising investment remained steady at 5–8% of the previous year’s revenue
Do you have a similar project?
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Further case studies of the provider
Team
Behind Master of Scaling is a team of 10 based in Berlin.
The agency is led by Christoph Mohr and Jörg Ullmann. Christoph has worked in online marketing since 2002, and Jörg since 2003. Christoph has focused on Google Ads since 2006. He has been a Google Ads trainer since 2015 and has delivered more than 100 training sessions at Google’s Zukunftswerkstatt.
Many business owners know the scenario: an experienced consultant sits in on the sales meeting, but someone else handles their account afterward. With us, Christoph or Jörg personally leads every expert consultation. For ongoing support, our clients have dedicated contacts who know their business and their numbers.
Our Google Ads and tracking specialists work closely with colleagues who focus on Meta Ads, landing pages, and automation.
