Public Relations
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comcepta GmbH
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Profile Overview
About comcepta GmbH
Six months. Earned media worth 1,200% of the budget invested. 100% of that now comes from AI search sources. No advertising budget. Just strategy., That’s exactly what we mean when we say: communication that delivers measurable results.
comcepta is one of Germany’s most established communications agencies—and at the same time one of the most innovative. We work with Fraunhofer-certified experts. Data-driven. And with the drive of an agency that has big plans. We specialize in complex topics and transformative challenges. In markets where superficial communication fails—and depth, strategy, and genuine relationships make all the difference.
For us, AI isn’t just a tool. It’s the operating system of our entire communication ecosystem—from strategy to performance measurement. As a member of a leading international agency network, we combine global reach with deep local expertise.
What we do: → Public Relations & Communication Strategy → GEO / GAIO, AI Visibility → Corporate Communications → Social Media & Content → Data-Driven Campaign Development → Crisis Communication & Reputation Management
🏆 Kununu Top Employer 2024 & 2025
🏆 DISQ Service Champion 2025
Ready for communication that moves markets? → www.comcepta.de
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Six months. Earned media worth 1,200% of the budget spent. 100% of this now comes from AI search sources. No advertising budget. Just strategy., That is exactly what we mean when we say: communication that delivers measurable results.
comcepta is one of Germany’s most established communications agencies, and at the same time one of the most innovative. We work with Fraunhofer-certified experts. Data-driven. And with the drive of an agency that has big plans. We specialize in complex topics and transformative challenges. In markets where superficial communication fails, and depth, strategy, and genuine relationships make all the difference.
For us, AI is not just a tool. It is the operating system of our entire communication ecosystem, from strategy to performance measurement. As a member of a leading international agency network, we combine global reach with in-depth local expertise.
What we do: → Public Relations & Communication Strategy → GEO / GAIO, AI Visibility → Corporate Communications → Social Media & Content → Data-Driven Campaign Development → Crisis Communications & Reputation Management
🏆 Kununu Top Employer 2024 & 2025
🏆 DISQ Service Champion 2025
Ready for communication that moves markets? → www.comcepta.de
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Locations
Services
10%
50%
10%
15%
15%
- Market Research: 10 %
- Public Relations: 50 %
- Content Marketing: 10 %
- Branding: 15 %
- Marketing Strategy: 15 %
Market Research
50%
50%
- Market Studies & Analysis : 50 %
- Benchmark Analysis: 50%
Artificial Intelligence
100%
- Other: 100%
Public Relations
15%
40%
20%
25%
- Crisis Management: 15%
- Media Relations: 40%
- Product PR: 20%
- Corporate Communications: 25%
Branding
15%
70%
15%
- Brand Strategy : 15 %
- Brand Communication : 70 %
- Corporate Identity: 15%
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Portfolio
Key Clients
Ceyoniq Designhotel Gartner Bluelife Gewinnblick Aon Bayerischer Landesverband für Gartenbau und Landespflege. V. CoralWorld Ergo Floatee Garages near me HomeExchange LONGIAL Partnering Alliance Relax Sensation Wildbiene + Partner blinq Verston Seven Senders Deloitte Optimal Systems Vom Fass Bergader emagine Nünberger Versicherung SynergyProjects
Case Study by comcepta GmbH
HomeExchange
Tourism and Gastronomy
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Public Relations
Blogger Relations, Internationale PR, Media Relations
Description
HomeExchange is the world’s leading provider of home exchange services, and its concept promotes sustainable and cost-effective travel. The goal of the PR launch in Germany was to raise awareness of the niche topic of “home exchange” in relevant German media and to establish HomeExchange as a responsible player in the tourism industry. To achieve this, we developed a dedicated content calendar and created monthly press releases as well as exclusive story ideas for distribution to selected B2C media outlets. In addition, we conducted an online study on the topic of “workation,” conducted interviews with HomeExchange members, and initiated initial collaborations with lifestyle influencers. Through proactive outreach combined with high-quality content, we succeeded in securing regional and national media coverage and building a steadily growing network of journalists.
Solution
To raise awareness of HomeExchange and the concept of home exchange in Germany among our customers, our PR efforts are based on four key initiatives: 1.) In collaboration with opinion research firms, we conducted and analyzed online surveys that help HomeExchange demonstrate its expert status in the tourism industry. 2.) Through individual testimonials from platform users, we were able to provide interested journalists with firsthand information and convey the concept of home exchange in an authentic way. 3.) In addition to high-reach media at the national level, we approached the local press to demonstrate the regional significance of home exchange while simultaneously promoting local coverage. 4.) Another approach was to grant journalists exclusive rights to publish the information we provided, thereby building and strengthening long-term relationships.
Results
Over a six-month period, we secured more than a dozen publications in print and online media for our client, some of them in top national publications. The ROI of the entire campaign, measured in advertising equivalent value, was approximately 1,280 percent. In addition to the growing interest in the “home exchange” topic, which is evident in the organic demand from journalists, among other things, we have increasingly expanded our network of journalists to include TV and radio stations.
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Further case studies of the provider
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