As an agency for B2B communication, additiv advises start-ups, SMEs and corporations with B2B products and services that require explanation - from logistics, robotics, mechanical engineering, industry, IT and materials. Along the entire buyer's journey, additiv develops content for all digital channels and platforms, for trade and business press. In this way, companies turn their prospects into leads with buying potential, while the sales team benefits from qualified inquiries and accelerated deals. Founded in 1998 in Montabaur (Rhineland-Palatinate) as additiv pr, additiv now has more than 30 employees who work together from the office and from home. The range of solutions includes PR and trade press relations, content marketing, social media, sales enabling content, business press relations, SEO, video and employer branding.
Since September 2021, additiv has been handling trade press relations and content marketing for SAFELOG, a leading manufacturer of mobile transport robots. At the start of the project, there was no marketing or editorial coverage. The goal: to establish product communication, increase brand awareness, and position the company as Europe’s largest AGV manufacturer.
SAFELOG was known in the industry as a manufacturer, but had never actively marketed itself. At the same time, more and more providers were flooding the booming mobile robotics market with exaggerated promises. Terms like “AMR” (Autonomous Mobile Robot) were used purely as marketing buzzwords. SAFELOG needed a credible, practical positioning that stood out from this hype.
Buyer persona workshop and definition of key messages. Positioning as Europe’s largest AGV manufacturer. CEO positioning and thought leadership for Managing Director Matthias Behounek as a practical voice in the industry—including the assertion that “AMR” is purely a marketing term and that process efficiency matters more than autonomy. Long-term campaign and action planning with visits to editorial offices. Agenda setting in the business press (Handelsblatt, FAZ, Manager Magazin). Building conviction through use cases and timely product placements in the trade press.
A total of over 676 clippings since the start of the collaboration (2022/2023: 190 publications / MÄW €540,414; 2023/2024: 200 publications / MÄW €518,685; 2024/2025: 286 publications / estimated market value €1,050,732). Regular coverage in business media such as Handelsblatt, FAZ, and Manager Magazin. Publications in all relevant trade journals: Robotik und Produktion, dhf, Materialfluss, Technische Logistik, Logistra, MM Logistik, and many more. SAFELOG is now recognized as a leading European manufacturer of mobile transport robots.
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Regular, friendly, and professional communication. Quick, effective solutions and results. Thank you for the great collaboration.
A top-notch agency with a strong commitment to service—based on years of working together, I highly recommend them!
additiv. works with the utmost professionalism, creativity, reliability, and speed. I have been very satisfied with the results for the past two years and look forward to future projects.
A highly professional and competent B2B communications agency.
A great marketing and PR agency.
A highly skilled B2B agency specializing in content marketing, PR, editorial marketing, social media, SEO, and everything else the communications world has to offer. Great partners for brainstorming and developing ideas and concepts.
