8mylez GmbH

Description

When you think of thalassotherapy and cosmetics from the sea, in Germany you end up at BIOMARIS. The company has been in business for over 85 years and has become an expert in everything that seawater, sea salt, and algae can do for our skin. What makes them special is their "deep sea water," which they use exclusively in their products. What I personally find exciting is that BIOMARIS is present on an extremely wide range of channels, from its own shops on the North Sea and Baltic Sea coasts to pharmacies and worldwide exports. But of course, online direct-to-consumer (D2C) sales play a huge role. They have been operating an online shop since 1996, but in 2022 it underwent a radical overhaul to finally bring it up to date in terms of technology and appearance.

Solution

Together with 8mylez, BIOMARIS took the plunge and switched to Shopware 6. And it wasn't just the visuals that were polished up—they also took a deep dive under the hood. The key to success was radical automation using tools such as Flow Builder and Rule Builder. Instead of laboriously maintaining landing pages for monthly offers manually, the team now uses preconfigured elements and time control that puts everything live on time. Customer loyalty has also been upgraded: birthday greetings including individual coupon codes are sent out fully automatically. The system even handles the segmentation of orders: while standard orders go directly to the ERP, Flow Builder picks out special cases (such as employee orders or guest orders) so that customer service can review them specifically.

Results

• Efficiency through automation: By eliminating manual tasks for coupons, newsletters, and promotions, valuable time was gained for marketing and customer service.
• Better shopping experience: Filters are now automatically generated from product properties, and cross-selling suggestions on the detail pages dynamically adapt to the respective care line.
• Greater transparency: Customers are informed in real time via trigger points whether their order has just been packed in the warehouse or whether payment has been received.
• Flexibility for the future: With Shopware 6, BIOMARIS has set the course for digital transformation and is now ready for future growth trends.
• Intelligent marketing: Promotions and free gifts (such as the new product catalog for new customers) are placed directly in the shopping cart based on rules and without manual intervention.