Elisa Mützel

“The future of video editing starts now”

– with these words, Meta announces its new app 'Edits'. At a time when apps like TikTok and CapCut are under pressure due to regulatory restrictions, Meta is seizing the opportunity to fill a gap in the market while setting new standards in creative video editing. From idea to execution: With a TikTok marketing agency, you can successfully tackle any project in this field.

With 'Edits', Meta promises not only a user-friendly tool but also a platform that helps content creators work more efficiently and creatively – and all of this is directly integrated into the Meta ecosystem, especially Instagram. But what makes this app really special? This article gives you an overview of the most important functions, the strategic significance of 'Edits' and the opportunities it offers for content creators. Are you looking for support? An Instagram marketing agency will guide you reliably through all project phases.

Did you know that companies that use performance marketing in a targeted way can increase their sales by an average of 25%? This is because performance marketing makes it possible to invest advertising budgets exactly where they bring the greatest return. In a world increasingly dominated by digital channels, it is more important than ever to make advertising measurable and targeted. As part of project implementation in this area, involving an advertising agency is often a key factor for success.

In 2025, marketers are faced with the challenge of not only dealing with rising advertising costs, but also making the right decisions in terms of platforms, target groups and metrics. However, those who equip themselves with the right tools and strategies can maximize the potential of their marketing budgets.

This article shows you how to get the most out of your advertising budget, from choosing the right platforms like Google Ads and Facebook Ads to precisely defining your target audience and using metrics to effectively optimize your campaigns. Whether you are just starting out with performance marketing or want to refine your strategies, you will find valuable tips that you can implement immediately. Are you planning a project in this field? Hiring a Facebook marketing agency enables an efficient realization of your goals. Are you planning a project in this field? Hiring a Google ads agency can significantly accelerate your goal achievement.

Did you know that videos are expected to account for 82% of all internet traffic by 2025? This impressive figure shows how indispensable moving image content has become for companies in the digital age. Video advertising is no longer a "nice-to-have", but a central element of any successful marketing strategy. It combines emotion, information and interaction in a way that other formats can hardly achieve. For future projects: Early planning of an advertising agency minimizes risks and maximizes results.

In 2025, the digital advertising landscape is facing new challenges and opportunities. Short videos, interactive content, and AI-powered personalization are shaping the way brands communicate with their target audiences. However, as platforms and technologies continue to evolve, the implementation of video advertising is becoming increasingly challenging. If you're looking for professional support in this field, a video production company is here to help you execute your project successfully.

In this article, you will learn why video ads will continue to dominate marketing in 2025, what advantages they offer on different platforms, and how you can overcome the typical challenges. We will shed light on what it takes to successfully position your brand with video content – and which trends you should definitely keep an eye on.